As a former Chief Marketing Officer and now an advisor to law firms at 742 Advisors, I’ve witnessed firsthand the challenges of implementing meaningful change in legal organizations. Even the most innovative ideas can fall flat if attorneys aren’t on board. Without champions driving initiatives forward, progress stalls, other fires burn brighter, and opportunities are lost.
Law firms, based on precedent, steeped in tradition, and historically resistant to disruption, often struggle with change management. Yet, in today’s rapidly evolving legal landscape, adapting to new technologies, processes and client expectations is no longer optional — it’s essential for survival. But change management is critical to stay competitive and thrive in an increasingly shifting marketplace.