{"id":8167,"date":"2025-10-14T15:27:18","date_gmt":"2025-10-14T15:27:18","guid":{"rendered":"https:\/\/usatrustedlawyers.com\/blog\/the-balancing-act-tracking-technology-trends-and-risk-mitigation-techniques\/"},"modified":"2025-10-14T15:27:18","modified_gmt":"2025-10-14T15:27:18","slug":"the-balancing-act-tracking-technology-trends-and-risk-mitigation-techniques","status":"publish","type":"post","link":"https:\/\/usatrustedlawyers.com\/blog\/the-balancing-act-tracking-technology-trends-and-risk-mitigation-techniques\/","title":{"rendered":"The Balancing Act: Tracking Technology Trends and Risk Mitigation Techniques"},"content":{"rendered":"\n<div>\n<p>U.S. companies face a massive wave of wiretapping law class action lawsuits and regulatory enforcement actions over online \u201ctracking technologies.\u201d Nearly every company with a website or app uses pixels, SDKs, cookies, session-replay technology, and chat\/chatbot tools, putting them in the crosshairs. In California alone, plaintiffs have reportedly filed more than 1,800 lawsuits since 2022 under the state\u2019s two-party consent wiretapping law (the <a href=\"https:\/\/codes.findlaw.com\/ca\/penal-code\/pen-sect-630\/\" target=\"_blank\" link-data=\"{\" cms.site.owner=\"\" rel=\"nofollow noopener\">California Invasion of Privacy Act (CIPA)<\/a>). These laws carry statutory damages (<i>e.g.<\/i>, up to $5,000 per violation under CIPA), which makes them an extremely attractive target for class action plaintiff attorneys. Plaintiffs\u2019 attorneys have also issued thousands of demand letters, the settlement of which has helped build a war chest for funding further litigation.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>U.S. companies face a massive wave of wiretapping law class action lawsuits and regulatory enforcement actions over online \u201ctracking technologies.\u201d Nearly every company with a website or app [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[911,4719,6888,1171,6889,147,1626,3587],"class_list":["post-8167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lawyers","tag-act","tag-balancing","tag-mitigation","tag-risk","tag-techniques","tag-technology","tag-tracking","tag-trends"],"_links":{"self":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/posts\/8167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/comments?post=8167"}],"version-history":[{"count":0,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/posts\/8167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/media\/8168"}],"wp:attachment":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/media?parent=8167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/categories?post=8167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/tags?post=8167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}