{"id":3115,"date":"2024-10-28T20:33:15","date_gmt":"2024-10-28T20:33:15","guid":{"rendered":"https:\/\/usatrustedlawyers.com\/blog\/beyonce-still-trying-to-trademark-daughter-blue-ivys-name\/"},"modified":"2024-10-28T20:33:15","modified_gmt":"2024-10-28T20:33:15","slug":"beyonce-still-trying-to-trademark-daughter-blue-ivys-name","status":"publish","type":"post","link":"https:\/\/usatrustedlawyers.com\/blog\/beyonce-still-trying-to-trademark-daughter-blue-ivys-name\/","title":{"rendered":"Beyonc\u00e9 Still Trying to Trademark Daughter Blue Ivy\u2019s Name"},"content":{"rendered":"\n
\n

\n\tBeyonc\u00e9\u2019s attorneys are once again asking federal regulators to register Blue Ivy Carter\u2019s name as a trademark, more than 12 years after she and Jay-Z first sought to lock up the intellectual property rights to their daughter\u2019s name.<\/p>\n

\n\tIn a motion filed last week at the federal trademark office, lawyers for Beyonc\u00e9\u2019s company pushed back on a ruling earlier this year that consumers might confuse the name with another Blue Ivy: a single-store clothing boutique in Wisconsin that has used the name since before the young Carter was born.<\/p>\n

\n\tThe star\u2019s lawyers say that ruling should be overturned, arguing that nobody is going to confuse Beyonc\u00e9 and Jay-Z\u2019s daughter \u2014 once dubbed the \u201cmost famous baby in the world\u201d \u2014 with a small clothing shop.<\/p>\n

\n\t\u201cNo reasonable consumer would ever suffer any form of confusion when encountering the [store\u2019s] logo, which is used with one small shop in Fish Creek, Wisconsin, an unincorporated community with a population of approximately 997 people,\u201d Beyonc\u00e9\u2019s attorneys write. \u201cNor would a reasonable consumer encounter the \u2018Blue Ivy Carter\u2019 mark and conclude that the famous Carter family had teamed up with a small shop in rural Wisconsin to launch a clothing line.\u201d<\/p>\n

\n\tAn attorney for Beyonc\u00e9\u2019s company did not immediately return a request for comment on the status of the trademark case.<\/p>\n

\n\tJust weeks after Blue Ivy was born in January 2012, Beyonc\u00e9\u2019s BGK Trademark Holdings LLC applied at the U.S. Patent and Trademark Office to register her unusual name as a trademark. The move raised eyebrows at the time, as fans wondered if the couple was commercializing their daughter. But Jay-Z later told Vanity Fair<\/em><\/a> that they merely wanted to prevent her name from being exploited by others.<\/p>\n

\n\t\u201cPeople wanted to make products based on our child\u2019s name, and you don\u2019t want anybody trying to benefit off your baby\u2019s name,\u201d he told the magazine in 2013. \u201cIt wasn\u2019t for us to do anything; as you see, we haven\u2019t done anything.\u201d<\/p>\n

\n\tMore than 12 years later, however, Blue Ivy\u2019s parents have yet to secure that trademark registration.<\/p>\n

\n\tFor years, the process was bogged down in legal disputes with a woman named Veronica Morales, who runs a lifestyle event planning company under the name \u201cBlue Ivy\u201d and secured her own trademark to it. In 2020, a tribunal at the USPTO rejected Morales\u2019 complaints, ruling that the two sides\u2019 respective offerings were \u201cso dissimilar that confusion is unlikely.\u201d<\/p>\n

\n\tThat ruling seemingly cleared the way for the \u201cBlue Ivy Carter\u201d trademark registration to finally be issued. But attorneys for BGK never moved that application forward, and eventually, the USPTO deemed the application abandoned last year.<\/p>\n

\n\tIn November 2023, Beyonc\u00e9\u2019s attorneys applied yet again for the same trademark registration. Like previous efforts, however, the new application quickly hit a roadblock: In April, a trademark examiner issued a tentative ruling that the mark was \u201cconfusingly similar\u201d to the name of the Wisconsin clothing store, which has owned a trademark registration on its \u201cBlue Ivy\u201d logo since 2011.<\/p>\n

\n\t(The Wisconsin boutique itself is not actually involved in the case and has not filed an opposition to the Blue Ivy Carter trademark; instead, the USPTO simply cited the earlier trademark as a reason to deny Beyonc\u00e9\u2019s application.)<\/p>\n

\n\tIt was this tentative denial that Beyonc\u00e9\u2019s attorneys challenged last week, arguing that Americans know who Blue Ivy Carter is and would never think she was \u201csomehow connected to a lovely boutique shop in a small town in rural Wisconsin.\u201d<\/p>\n

\n\t\u201cSince the moment she was born, she has resided in the American public\u2019s conscience and thus \u2026 the consuming public would associate her with a trademark bearing her name,\u201d BGK\u2019s lawyers write. \u201cThe parties each exist and thrive in their own separate worlds and can continue doing so into the future.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Beyonc\u00e9\u2019s attorneys are once again asking federal regulators to register Blue Ivy Carter\u2019s name as a trademark, more than 12 years after she and Jay-Z first sought to […]<\/p>\n","protected":false},"author":1,"featured_media":3116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1304,1036,3915,3916,1005],"class_list":["post-3115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lawyers","tag-beyonce","tag-blue","tag-daughter","tag-ivys","tag-trademark"],"_links":{"self":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/posts\/3115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/comments?post=3115"}],"version-history":[{"count":0,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/posts\/3115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/media\/3116"}],"wp:attachment":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/media?parent=3115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/categories?post=3115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/tags?post=3115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}