{"id":286,"date":"2024-04-24T21:54:17","date_gmt":"2024-04-24T21:54:17","guid":{"rendered":"https:\/\/usatrustedlawyers.com\/blog\/how-this-lawyer-is-using-tiktok-to-shake-up-law-firm-culture\/"},"modified":"2024-04-29T06:50:40","modified_gmt":"2024-04-29T06:50:40","slug":"how-this-lawyer-is-using-tiktok-to-shake-up-law-firm-culture","status":"publish","type":"post","link":"https:\/\/usatrustedlawyers.com\/blog\/how-this-lawyer-is-using-tiktok-to-shake-up-law-firm-culture\/","title":{"rendered":"How this lawyer is using TikTok to shake up law firm culture"},"content":{"rendered":"<div style=\"border-bottom: 0px;\">\n<div class=\"image_box\">\n<p><\/p>\n<p><em>Photos courtesy of Alex Su.<\/em><\/p>\n<\/div>\n<p>Influencer culture has exploded over the past decade.  However, content creation isn&#8217;t just about Gen Zers and millennials promoting new brands, popular products and lifestyle choices.<\/p>\n<p>Anyone with an iPhone and a social media account can create short videos and wax lyrical about any number of topics, including the industries they work in.<\/p>\n<p>Legal professionals are also not immune to the appeal of platforms such as TikTok, Instagram and YouTube Shorts.  Some even use short videos to educate clients about their law practice;  building their business or brand;  or shedding light on the culture of BigLaw, by creating short video content that provides an insider&#8217;s look at the profession.<\/p>\n<p>Among them is Alex Su, a former lawyer and head of community development at Ironclad, a contract management software company.  During the 2020 COVID-19 lockdown, Su went viral after producing content under the auspices of TikTok <a href=\"https:\/\/www.tiktok.com\/@legaltechbro?lang=en\" rel=\"nofollow noopener\" target=\"_blank\">@legaltechbro<\/a>.  Since then, he has continued to create funny and satirical takes on law firm culture, amassing tens of thousands of followers and millions of likes.<\/p>\n<p>In this episode of the <em>Podcast for legal rebels<\/em>Su tells ABA Journal&#8217;s Matt Reynolds how he uses social media for business development, nurturing his audience, and seeing the future of content creation after federal and state bans on TikTok.<\/p>\n<div style=\"background-color:#c7eaff; padding:12px\">\n<div style=\"float:left; padding-right:8px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.abajournal.com\/images\/blawgs\/covers\/rebels_podlogo120.png\" alt=\"Rebels podcast logo\" height=\"120\" width=\"120\" title=\"\"><\/div>\n<p>Want to listen on the go?  Legal Rebels is available on several podcast listening services. <strong>Subscribe and never miss an episode.<\/strong><br \/><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/aba-journal-legal-rebels\/id1103939849?mt=2\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> | <a href=\"https:\/\/open.spotify.com\/show\/5wrOeGkOx9uXUaMjZwEFMn\" rel=\"nofollow noopener\" target=\"_blank\">Spotify<\/a> | <a href=\"https:\/\/play.google.com\/music\/listen#\/ps\/Ibbvw54akc3klu4iwefj5bha2iq\" rel=\"nofollow noopener\" target=\"_blank\">Google Play<\/a><br clear=\"all\"\/>\n<\/div>\n<div style=\"float:left; clear:left; background-color:#eeeeee; padding:10px;\" class=\"table-condensed\">\n<h4>In this podcast:<\/h4>\n<div style=\"float:left; width:90px; padding: 0 10px 0 0;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.abajournal.com\/images\/\/main_images\/Alex_Su_headshot.jpeg\" alt=\"\" title=\"\">Alex Su<\/p>\n<p>&#8221; style=&#8221;vertical-align:text-top;  max-width:80px;&#8221;\/><br \/>\n<small\/><\/p>\n<p>Alex Su<\/p>\n<\/div>\n<p>Alex Su is a former lawyer and head of community development at Ironclad, a legal artificial intelligence company that helps speed up the contracting process.  Under the name @legaltechbro, he has a total of more than 250,000 followers on LinkedIn, X (formerly known as Twitter), Instagram and TikTok.  Su also publishes a newsletter on technology and AI, career pillars, and the unspoken rules of the legal profession.  Before joining Ironclad, Su spent five years selling technology to law firms and legal departments.<\/p>\n<\/div>\n<\/div>\n<p><script src=\"https:\/\/connect.facebook.net\/en_US\/all.js#appId=250025978358202&amp;xfbml=1\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photos courtesy of Alex Su. Influencer culture has exploded over the past decade. However, content creation isn&#8217;t just about Gen Zers and millennials promoting new brands, popular products [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[185,184,153,107,183,182],"class_list":["post-286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lawyers","tag-culture","tag-firm","tag-law","tag-lawyer","tag-shake","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/posts\/286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/comments?post=286"}],"version-history":[{"count":1,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/posts\/286\/revisions"}],"predecessor-version":[{"id":375,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/posts\/286\/revisions\/375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/media?parent=286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/categories?post=286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usatrustedlawyers.com\/blog\/wp-json\/wp\/v2\/tags?post=286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}