Vitamix has filed a trademark infringement lawsuit against Dynamic International, alleging that the company’s “BlenderPro” series copies its blender design and could potentially confuse consumers.
Takeaway: Well-known companies often challenge niche brands with trade dress infringement claims to protect their market share. For instance, brands like Vitamix argue that similar names or product designs could mislead customers and dilute their brand value. In one case, Texas-based Buzz Ballz accused a competitor of copying its packaging and logo in a way that could confuse consumers.