A new class action brought on behalf of a 9-year-old plaintiff and her guardian accuses Apple of intentionally failing to address a recurring problem with child sexual abuse material on its data storage platform, iCloud.
The suit, filed Tuesday in the U.S. District Court for the Northern District of California by the Buche Law Firm and Eisenberg & Baum, claims that Apple has escaped accountability for the proliferation of child sexual abuse material on iCloud by engaging in “privacy-washing,” which it defines as “a deceptive marketing tactic where Apple touts its commitment to protect the privacy of its consumers but neglect[s] to meaningfully implement its stated ideas to practice.” It alleges violations of sex trafficking laws and consumer protection laws, breach of contract, misrepresentation and unjust enrichment.