The maker of a Welch-brand fruit snack filed a false advertising complaint against its competitor, New Cibo Vita, for allegedly selling a copycat of the company’s fruit and yogurt snack.
Takeaway: In late 2024, the Welch brand was embroiled in a different marketing fight, this time with General Mills, over whether manufacturers should be held responsible for substantiating claims made by third parties on retail websites and in reposts. PIM Brands, the maker of Welch’s fruit snacks, took its fight over product reviews to the Better Business Bureau and won a determination that General Mills could not substantiate some of the claims made in the posts.