When Taylor Swift endorsed Kamala Harris for president on Tuesday (Sept. 10), the singer said she was spurred to action by her fears about artificial intelligence — namely, an incident last month in which Donald Trump posted AI-generated images that falsely claimed the superstar’s support.
Swift’s endorsement, which landed on Instagram just minutes after the conclusion of the Harris-Trump debate, called the Democratic nominee a “steady-handed, gifted leader” who “fights for the rights and causes I believe need a warrior to champion them.” But before those reasons, she pointed first to last month’s deepfake debacle.
“It really conjured up my fears around AI, and the dangers of spreading misinformation,” Swift wrote. “It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.”
Her fears are well-founded, as Swift has been one most prominent victims of AI deepfakes. At the start of 2024, a flood of fake, sexually explicit images of Swift were posted to the social media site X (formerly Twitter). Some were viewed millions of times before they were removed.
At the time, Woodrow Hartzog, a professor at Boston University School of Law who studies privacy and technology law, told Billboard that the Swift deepfakes highlighted a “particularly toxic cocktail” that was bubbling up on social media in 2024: “It’s an existing problem, mixed with these new generative AI tools and a broader backslide in industry commitments to trust and safety.”
Then last month, Trump posted several AI-generated images to social media falsely suggesting Swift had endorsed him. Several showed women in t-shirts with the slogan “Swifties for Trump”; another showed Swift herself, dressed up as Uncle Sam alongside the message, “Taylor wants you to vote for Donald Trump.” Trump himself responded to the false endorsement: “I accept!”
At the time, experts told Billboard that Swift likely had grounds to file a lawsuit over Trump’s phony endorsement by citing her right of publicity — the legal power to control how your name, image and likeness are used by others.
But they also predicted — accurately, it turns out — that the star was better off fighting Trump’s fake endorsement with a legitimate endorsement of her own, broadcast across social media to her millions of die-hard fans: “I think Swift probably has more effective political rather than legal recourse here.”
Whether or not Swift’s endorsement has its intended effect, the next president will have a chance to shape federal policy on AI and deepfakes. Numerous bills aimed at regulating the cutting-edge tech are pending before Congress, including one that would create a federal right of publicity that would allow people like Swift to more easily sue over the unauthorized use of their likeness.